“Financial decisions we make in our everyday lives are much more important than trying to pick a few top-performing stocks and mutual funds.”

Recently, I discuss the notion that checkbook management is more related to investment management than what Wall Street would like us thinking. Monte Carlo simulations, standard deviations, and Smart Beta Funds seem to only chase investors away or lure them into misguided advice from unreliable sources.

The Coffeehouse Investor approach allows investors to decrease the investment discussions with financial advisors and rather, focus on the more important financial planning matters that really create successful long-term financial plans. If you’re not spending your time answering the hard questions I discuss in my column, I suggest you turn your attention away from the things you can’t control, and back to the things you can control in your everyday life.

Bill Schultheis
As the author of The Coffeehouse Investor, Bill Schultheis is also a Financial Advisor and Co-founder of Soundmark Wealth Management.

The Three Principles

1. Save for a rainy day.

Develop a long term financial plan.

2. Don’t put all your eggs in one basket.

Diversify in different asset classes.

3. There is no such thing as a free lunch.

Capture the entire return of each basket, or asset class, through low cost index funds.

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The Coffee House Investor Book Cover


How to Build Wealth, Ignore Wall Street & Get On With Your Life
by Bill Schultheis


Who is The Coffeehouse Investor?

This non-commercial web site is for investors across the nation and around the world who recognize and embrace the sophistication of simplicity in their investment portfolios as well as their personal lives.

The Coffeehouse Investor does not provide financial advice - our purpose is to provide creative education for investors who want to build wealth, ignore Wall Street and get on with their lives by making informed, intelligent investment decisions.